5 Steps in making better quality YouTube Videos
Nowadays everyone has their own YouTube Channel where they put up some videos speaking about a particular topic of choice. With millions and millions of users competing for more views and exposure under the YouTube canopy it is really up to the large viewer base inside YouTube to decide which videos become viral and which one are rejected with a stream of dislikes. As a Graphic Designer and a Video Editor myself I do know some tips and tricks that might help in making better quality YouTube Videos that ultimately generate traffic and attract a wider range of audience.
The Tips I will share below will not only make your YouTube videos more attractive and engaging but also ensure better YouTube user engagement and gather loyal followers for your Videos. Even before I start explaining you the necessary steps I hope you understand some of the basic fundamental principles of Videography like Frame, cut, shot etc. You do not need to be a total video expert to understand the tips, however it is advisable to know these terms so that you can grasp my concepts and the reasons more clearly. With that note, let’s get started.
Every Video has a story and every story stats with a piece of content. Even a simple screen recording of a Photoshop Tutorial has a story to it. Every story has a message or purpose for its presentation. These are the fundamental building blocks for making a nice attractive video. A video will never be a good one if you shoot it in a hurry and then publish your raw footage to the audience. People are going to get confused as to what you have to say or why you did this Video. I know that you can add titles and description to your videos, but sometimes it is the content itself that draws the attention of the audience.
Start by planning your presentation. Ask yourself what you want to portray and what is it that you want your users to gain from watching your videos. Then decide on the content. Note down all the key points in a piece of paper and try to arrange them in the perfect order for others to understand. Prepare the script of your video and practice it a few times, make revisions to the script where you might feel that you need to do better.
Content management is very essential in making better quality YouTube Videos. You might have heard the saying “Content is King” if you are any kind of a web publisher and the same implies to your YouTube Videos.
The 3 Step Rule
In order to make your videos more engaging and interesting you must follow the 3 Step Rule. I know what you guys are thinking right now. You might be asking yourself the question, “What the hell is the 3 Step Rule?” Well, it’s a rule created by myself and all good video producers follow the rule in some why or the other.
As you guessed by its name “3 Step” there are basically three parts that make a complete Video. These three steps are as follows:
a) A nice introduction or intro video as you call it, that explains you brand or a particular show related to your YouTube Channel. This intro video must be short, compact and relevant to your video topics. I prefer using my Logo and a short description of my channel as the introduction for any video. Sometimes the introduction comes after the announcement of the initial content. You can use Softwares like Adobe Premiere Pro, iMovie etc which are very easy to use for fine tuning the content of your video.
b) The main content comes next after the introduction and comprises of the main topic for that particular video. I already explained more about your main content in point 1. The main content comprises the maximum time and is the most important out of the three steps in my “3 Step Rule” for making good videos.
c) Last but not the least a good conclusion is important in retaining new visitors to your videos or redirecting them to your channel. You must have noticed that people ask viewers to subscribe to their channel for more such videos when their current video is about to end. All these falls under the last step under the three step rule. The Conclusion is vital in converting views into your potential leads if you are promoting your product or services via YouTube.
The Pattern Publisher
YouTube Videos are published by large amount of people but most of them are throwing up content on a random basis. This is not how you should structure your channel if you really wanna see success on YouTube. From the very first day you should determine a pattern for your YouTube videos. Make sure that you write down your pattern on a piece of paper and stick it somewhere in your room so that you are always reminded when you need to publish the next video.
Let me explain how I plan a week for publishing YouTube videos. On Monday i do the research for a topic that interests me. I plan and finalize the video content and the topic on Monday itself. On Tuesday the first that that i do is publish the video after rehashing. Tuesday I begin by seeing how my video is doing and I try to reply to all comments and see YouTube Analytics for my video. I also start planning my tutorial video due on Friday. I get a good 72 hour timeframe for making my next video of the week. The tutorial video takes more time as i need to research even more and find a way to explain it to my audience within 5-7 mins. That is the average time span for my videos and you can even create yours, in a different time frame. So in this way my format for an entire week is laid out with me preplanning everything leaving me substantial time for research and editing.
Start Creating Shows
A common way to gain a lot of YouTube views and credibility for your channel is to start creating YouTube Shows. Some of the most common popular shows include Ray William Johnson Tuesday and Friday and Chris Pirillo’s TLDR. Once you create shows and start updating your channel with videos related to it then it creates massive interest among the niche audience. You will soon start seeing a following for your channel and people would ask questions and recommend you to improve on certain areas to make your show more interesting and appealing.
I am telling this to you again. IF you wanna succeed in YouTube then you gotta deliver what your niche audience is looking for. A show should follow a pattern as discussed above and try to experiment with the format until you perfect it. What works for others might not work for you so feel free to improvise. A common standard for creating show based YouTube content is you need a relevant introduction video clip. This makes the show more professional in its outlook.
Two Way Communication Videos
Last but not the least in order to sustain your following over a longer period of time you must interact with your audience. Once you start making great content try to bring a sense of interactivity in your videos and you will soon realize that others are following your channel and asking all sorts of questions, even praising your video. Be nice to them and try to interact as much as possible. I generally reply to all messages, comments etc. With you like count skyrocketing you will also see that there are some occasional haters.
Please do not start a word of war with them. Ask them politely why they don’t like your content and what they feel should have been done better. Dislikes and haters are a part of any popular YouTube Channel. If you feel someone is spamming and bothering you then try to block or report abuse those users after they fail to listen to your request. YouTube has a superb report abuse system so you should not worry about all that at all.
Just focus what you are best at and try to maintain the two way flow of communication as much as possible.