Adobe announces Adobe Social for Internet Marketers - PriceNFees
- On March 21, 2012
We all know Adobe primarily by their graphic designing softwares like Photoshop, Illustrator and InDesign etc. Most of you are unaware of the fact that Adobe is working hard for the development of a new Social Marketing Software. A few months ago Adobe already released their Adobe Social Analytics Tool allowing Internet Marketers to analyze detailed analytics of their customer’s social profiles from Facebook, Twitter etc. Today Adobe announced that they are expanding their Social Analytics Solution with a new Software called Adobe Social .
Marketing has changed dramatically from what it used to be a few years ago. Ever since the introduction of Social Media Platforms likes Facebook, Twitter, Google+ and Pinterest, marketers are finding new ways and methods to promote services and products to customers via these websites. One of the biggest advantage of using Social Media Marketing is the fact that if you know what you are doing then the campaigns can be really cost effective than traditional cold calls or trade shows with a higher ROI potential.
Adobe was one of the first companies who understood that the Social Media has a big and brighter future. So they started developing tools to support Internet Marketers. Adobe is hosting a Digital Marketing Summit at Salt Lake City this week, which coincidentally is close to their newly acquired social analytics company Omniture.
Product Director Matt Langie said,” Adobe Social is the first solution to integrate all the key roles and responsibilities in Social Marketing.” Another reason why the new Adobe Social will be so effective is the fact that it can track data from multiple Social Media sites and start formulating suggestions on what to do next, how to carry about your next campaign etc. The software is being designed in such a way that it gives very accurate results of predictive marketing.
Today was just the announcement of Adobe’s brand new product and we can expect to hear a lot more regarding Adobe Social at their Digital Marketing Summit this week. Stay Tuned!